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Conference 8: June 6, 7, 8, 2014
The Art of Pricing Your Art
"Not getting enough on your ROI? That's okay; I had no idea what that meant until I started paying for frames…and I needed a Return On my Investment., says Jeff, who has a thriving practice as a studio painter who often undertakes large commissions throughout the Mid Atlantic region. "Once I established my own profit margin, I had the confidence and knowledge to approach the galleries with an understanding of business. What I had to offer was more than art, it was a mutual respect for business. I have over 20 years of hard knocks schooling that helped me grasp the basics of economics 101 and I’d like to share that with you. If you're making great art, now is the time for a better business."
What & How: Scrollworks
Back by popular demand: Working on the HotBox, Pat will demonstrate vertical scrolls, horizontal scrolls, fans, and hand scrolls. The initial step is a printmaking technique—a monotype—which is reworked through painting on the reverse side. Working with a monochromatic palette, she will place a heavy influence on black and white design. Composition points I will stress are positive and negative space, repetition of shape, and movement. Pat will discuss and show various papers, tools, and encaustic paints used in her unique approach to monotype.
Selling Material in a Digital World
In her thought-provoking multimedia talk, Laura will explore the impact social media is having on how people produce and consume culture. “The experience I am proposing is an interactive one with opportunity for conferees to participate in moderated conversation and Q&A,” says Laura. “The goal is to get a juicy conversation started about the role material-conscious encaustic work has to play in a culture increasingly consumed by digital communion.”